Whitepaper

Abstract

Pie Exchange is a trading platform designed to empower users with control, transparency, and innovative trading tools. Driven by the principles of community governance and prioritizing user experience, Pie Exchange offers a secure, fast, and user-friendly platform for trading digital assets. Powered by the Pie Token, the exchange introduces a unique cashback rewards program and fosters a dynamic ecosystem where traders can benefit from low fees, advanced automation tools, and seamless Telegram integration.

Introduction

The cryptocurrency market has witnessed exponential growth, accompanied by an increasing demand for robust and user-centric exchanges. Centralized exchanges, while offering certain advantages, often face scrutiny regarding security, transparency, and user control. Pie Exchange addresses these concerns by placing the community at the heart of its operations. Through the Pie Token, users gain a voice in the governance of the exchange, influencing key decisions such as listing/delisting assets and future development. This community-driven approach, combined with a commitment to transparency and user feedback, creates a more responsive and dynamic trading environment. While centralized, Pie Exchange leverages the benefits of blockchain technology to ensure security and efficiency.

Eliminating Barriers to Entry:

Currently, accessing crypto trading platforms can be a daunting task. New users face complex interfaces, account verification processes, and the risk of navigating unfamiliar territory. Pie cuts through this complexity by integrating seamlessly into Telegram, a platform already used by millions worldwide. Users can access Pie directly within their familiar Telegram interface, eliminating the need for additional downloads or account creation. This fosters a more approachable environment, encouraging wider participation in the crypto market.

Enhanced Security and Transparency:

Centralized exchanges can be vulnerable to hacks and security breaches, raising concerns about user funds. Pie prioritizes user safety by implementing robust security measures. We leverage Telegram's established security protocols and integrate industry-leading KYC/AML practices to ensure a secure trading environment. Additionally, Pie maintains complete transparency by offering users clear audit trails and readily available transaction history.

Frictionless Trading Experience:

Trading on centralized exchanges can be time-consuming and cumbersome, often involving complex order books and intricate trading tools. Pie simplifies the trading experience by offering a user-friendly interface that caters to both novice and experienced traders. Users can easily buy, sell, and manage their crypto portfolio directly within Telegram. Pie eliminates the need to transfer funds between wallets, streamlining the trading process and minimizing transaction delays.

Leveraging the Power of Telegram:

Pie capitalizes on Telegram's vast user base and established communication channels. Users can seamlessly integrate Pie with existing Telegram groups and communities, fostering a collaborative environment for learning, sharing strategies, and staying informed about the latest market trends. Pie's integration with Telegram facilitates real-time communication among users, enhancing their overall trading experience.

Problem statement

The current crypto landscape is fragmented, with numerous blockchain networks operating in isolation. This fragmentation hinders seamless asset transfer and limits user access to diverse DeFi opportunities.

Existing centralized exchanges often present challenges for users, including high fees, complex interfaces, limited customer support, and a lack of transparency in decision-making. Furthermore, security breaches and concerns about data privacy remain significant issues.

Solution

Pie Exchange offers a solution by providing a secure, transparent, and user-friendly platform with a focus on community governance. Low, competitive fees, coupled with a unique cashback rewards program powered by the Pie Token, incentivize trading activity and benefit users. The integration of advanced automation tools empowers traders with sophisticated strategies, while seamless Telegram integration provides convenient access and real-time notifications.

Seamless Interoperability:

• Direct Trading: Pie eliminates the need for complex cross-chain transfers. Users can directly buy, sell, and trade cryptocurrencies within Telegram, simplifying asset movement.

Enhanced Security:

• Transparent Transactions: Pie prioritizes transparency by providing users with clear trade details, including fees and exchange rates. Users can easily track their transaction history for enhanced control.

Improved User Experience:

• Simplified Interface: Pie boasts a user-friendly interface that caters to both novice and experienced traders. Users can manage their crypto portfolio directly within Telegram, minimizing the need for complex navigation or external tools.
• No KYC (Where Possible): Pie prioritizes accessibility and aims to minimize barriers to entry. To achieve this, we have implemented a streamlined onboarding process that, in many cases, does not require KYC procedures. However, please note that in certain jurisdictions, regulatory requirements may necessitate KYC verification, especially for fiat transactions and other specific services. We are committed to complying with all applicable laws and regulations while striving to provide a user-friendly experience.

Cost-Effective Transactions:

• Competitive Fees: Pie strives to offer competitive transaction fees, ensuring users get the most out of their trades.
• Optimized Execution: Pie's streamlined platform minimizes processing times and transaction delays, allowing users to react quickly to market movements.

Additional Advantages:

• Community Integration: Pie facilitates seamless integration with Telegram groups and communities. Users can connect with other traders, share strategies, and stay informed about market trends, all within the familiar Telegram ecosystem.
• Familiar Platform: By integrating with Telegram, Pie leverages a platform users are already familiar with. This fosters a comfortable and approachable environment for exploring crypto trading.

Product

Security & Privacy

Pie Exchange employs a multi-layered security approach to protect user funds and data:

• Cold Storage: The vast majority of user assets are stored offline in secure, multi-signature cold wallets, minimizing vulnerability to online attacks.
• Penetration Testing & Audits: Regular penetration testing and security audits by reputable third-party firms identify and address potential vulnerabilities proactively.
• Intrusion Detection & DDoS Mitigation: Robust intrusion detection and prevention systems, combined with DDoS mitigation strategies, maintain platform stability and availability.
• Two-Factor Authentication (2FA): Mandatory 2FA adds an extra layer of security for all accounts, protecting against unauthorized access.

KYC/AML Compliance: While prioritizing user privacy, Pie Exchange will implement KYC/AML procedures when fiat currencies are integrated, ensuring regulatory compliance and preventing illicit activities. Until then, KYC remains optional.

Trade Engines

Pie Exchange is designed to offer a seamless and efficient trading experience. To achieve this, we have implemented robust trading engines that cater to both novice and advanced traders.

Core Trading Engine

Our core trading engine provides a user-friendly interface for basic trading functionalities, including:

• Limit Orders: Place buy or sell orders at a specified price.
• Market Orders: Execute trades at the best available market price.
• Stop-Loss Orders: Automatically sell an asset when it reaches a predetermined price.
• Take-Profit Orders: Automatically sell an asset when it reaches a target price.

Advanced Trading Engine

For more experienced traders, we offer an advanced trading engine with advanced features such as:

• Algorithmic Trading: Automate trading strategies using predefined rules and algorithms.
• Margin Trading: Leverage your funds to increase your trading power.
• Futures Trading: Trade contracts with future settlement dates.
• Options Trading: Trade contracts that give the buyer the right, but not the obligation, to buy or sell an asset at a specific price on a specific date.

Benefits

Pie empowers users of all levels with a suite of benefits designed for a smooth and secure crypto experience.

For Everyone:

• Effortless Trading: Buy, sell, and swap cryptocurrencies directly on Telegram. No need for complex bridges or wrapping of tokens.
• User-Friendly Interface: Our intuitive platform makes navigating crypto trades simple, even for beginners.

For Traders:

• Diverse Markets: Access a wide range of popular cryptocurrencies for trading opportunities.
• Reduced Counterparty Risk: Trade with confidence thanks to Pie's centralized security model.
• Advanced Trading Tools: Leverage a range of professional tools tailored to the needs of experienced traders.
• Automated Trading Tools: Automate your trading strategies to maximize efficiency and minimize risk.

For Developers:

• Simplified Integration: Easily integrate Pie's functionalities into your projects using our SDK and open-source code.
• Cross-Chain Advantage: Leverage Pie's unique cross-blockchain capabilities to enhance your own projects.
• Community and Growth: Contribute to the development of the DeFi ecosystem and potentially gain wider adoption for your projects.

Business model

Pie's business model fosters a vibrant and interconnected crypto ecosystem, bringing value to diverse players.

Key Activities:

• Platform Development and Maintenance: We continuously improve Pie's security, scalability, and user-friendliness.
• Expanding Crypto Coverage: Integrating new cryptocurrencies broadens investment opportunities for our users
• Building a Strong Community: We actively engage with users and developers to gather feedback and foster growth.
• Strategic Partnerships: We collaborate with industry leaders to expand Pie's reach and user base.

Key Resources:

• Talented Development Team: Our team drives innovation and ensures platform stability.
• Robust Infrastructure: Secure and reliable infrastructure guarantees a smooth user experience.
• User-Friendly Interface: Our intuitive platform design lowers the barrier to entry for crypto beginners.
• Active Community: A growing user base fuels network effects and platform growth.

Value Propositions:

• Effortless Trading: Buy, sell, and swap cryptocurrencies directly within Telegram, eliminating complexities.
• User-Friendly Interface: An intuitive design simplifies crypto trading for all experience levels.
• Wide Asset Selection: Access a diverse range of popular cryptocurrencies for investment opportunities.
• Enhanced Security: Our centralized security model prioritizes the safety of your crypto assets.
• Streamlined Fiat Integration: Easily convert between crypto and fiat currencies (planned future feature).
• Developer-Friendly API: Integrate Pie's functionalities into your applications with ease.
• Community-Driven: Empowering the community is at the heart of Pie Exchange. We believe in a decentralized future where the community has the power to shape the platform's direction. Token listings and delistings will be governed by a transparent voting mechanism, allowing the community to decide which tokens are added or removed from the exchange.

Customer Relationships:

• Dedicated Support: Our team provides prompt and helpful support to users and developers.
• Transparent Communication: We maintain clear communication channels to keep users informed about platform updates and developments.
• Active Community Engagement: We foster an active community and consider user feedback in our roadmap.

Channels:

• Pie Platform (integrated within Telegram): This serves as the primary access point for trading and managing crypto assets.
• Partner Integrations: We leverage partnerships to reach new audiences and expand our reach.
• Developer Resources: An open-source API empowers developers to integrate Pie into their projects.
• Community Forums and Social Media: We actively engage with users on popular platforms.

Customer Segments:

• Crypto Newcomers: Pie's user-friendly design empowers them to explore the crypto market with ease.
• Active Traders: Our platform offers a wide range of assets and a smooth trading experience.
• Institutional Investors: Partnerships with investment firms provide access to a reliable and secure crypto trading platform.
• Fintech Developers: Our open API empowers them to enhance their applications with crypto functionalities.

Cost Structure:

• Platform Development and Maintenance: Continuous investment ensures platform stability and innovation.
• Marketing and User Acquisition: We strive to reach new users and grow the Pie community.
• Security Audits and Compliance: We prioritize the safety of user funds and adhere to regulations.
• Partner Integrations: Collaborations with other platforms involve integration costs.

Revenue Streams:

• Trading Fees: A small fee is charged on every trade executed on the platform. This is the primary source of revenue for Pie.
• Pie Plus+ (planned future feature): We may offer premium services with additional features for advanced users, generating additional revenue streams.
• Tokenomics-Based Revenue: The team's share of the Pie token is subject to a 6-month lock-up period and a subsequent 1% monthly release. This incentivizes the team's long-term commitment and aligns their interests with the project's success. As the value of the Pie token appreciates, the team's token allocation becomes a valuable revenue stream.

Technology

This section dives into the core technologies that power Pie's smooth and secure trading experience.

• TON Blockchain Integration: Leveraging the TON blockchain's high throughput and low latency, Pie Exchange ensures a smooth and responsive trading experience even during periods of high activity.
• Scalable Trading Engine: Pie Exchange leverages a robust, in-house trading engine designed to handle high-volume trading and ensure seamless execution. Our engine is optimized for speed, reliability, and security, offering sub-millisecond order matching and supporting a wide range of advanced order types, including limit, market, stop-loss, and take-profit orders. This ensures that traders can execute their strategies with precision and efficiency.
• User-Friendly Interface: Pie Exchange is designed with a focus on intuitive navigation and ease of use, catering to both novice and experienced traders.
• Accountless Access: Many features are accessible without requiring a login, simplifying the trading experience for casual users. Account creation is only necessary for advanced tools and features.

Regulation and Compliance:

Pie Exchange is committed to operating within the legal frameworks of the jurisdictions it serves. We actively monitor the evolving regulatory landscape and will obtain necessary licenses and registrations to ensure long-term sustainability and build trust with users and regulators.

Telegram Integration:

Seamless Telegram integration allows users to access the exchange, receive real-time notifications, and manage their accounts directly within the Telegram platform. This provides a convenient and familiar interface for interacting with Pie Exchange.

Automation Tools:

Pie Exchange offers a suite of advanced automation tools designed to enhance trading efficiency and performance:

• Trading Bots: Users can create and deploy custom trading bots to automate their strategies and capitalize on market opportunities 24/7.
• Customizable Price Alerts: Real-time price alerts notify users of significant market movements, allowing them to react quickly to changing conditions.
• Copy Trading: Copy trading functionality enables users to replicate the trades of successful traders, simplifying the learning curve and potentially improving returns.
• Strategy Trading: Pie Exchange empowers traders to execute sophisticated trading strategies with ease. Our platform offers a comprehensive suite of tools and resources to help you refine your trading approach and achieve your financial goals.
• Key features:
  • Pre-built Strategies: Access a library of pre-configured strategies developed by experienced traders and quantitative analysts. These strategies cover a range of market conditions and risk tolerances, making it easy to get started even for novice traders.
  • Custom Strategy Builder: Create and customize your own trading strategies using our intuitive drag-and-drop interface. Combine technical indicators, fundamental analysis, and advanced algorithms to build strategies tailored to your specific needs.
  • Backtesting and Simulation: Thoroughly test your strategies before deploying them to the live market. Our powerful backtesting engine allows you to simulate historical performance and identify potential pitfalls.
  • Real-time Monitoring and Optimization: Continuously monitor the performance of your strategies and make adjustments as needed. Our platform provides real-time analytics and insights to help you optimize your trading approach.

Customers

Target customer segments

Crypto Enthusiasts and Traders (End-users)

General Description: Individuals interested in buying, selling, and trading cryptocurrencies for investment purposes.

Needs and Goals:

• Easy-to-use platform for trading various cryptocurrencies
• Access to real-time market data and insights
• Secure and reliable trading environment
• Ability to diversify their investment portfolio

Behavioral Patterns:

• Mobile-first approach, preferring to trade on smartphones and tablets
• Active engagement on social media and crypto communities

Investors and Institutions

General Description: Institutional investors, hedge funds, and high-net-worth individuals seeking to invest in cryptocurrencies.

Needs and Goals:

• Secure and regulated platform for institutional-grade trading
• Access to a wide range of cryptocurrencies and derivatives
• Advanced trading tools and features
• Robust security measures to protect assets

Behavioral Patterns:

• Sophisticated trading strategies
• High-volume trading activity
• Need for advanced analytics and insights

Developers and Builders

General Description: Developers and builders looking to integrate cryptocurrencies into their applications and services.

Needs and Goals:

• Access to developer APIs and documentation
• Integration with popular blockchains and wallets
• Secure and reliable infrastructure for crypto transactions
• Community support and resources

Behavioral Patterns:

• Technical expertise and understanding of blockchain technology
• Active engagement in developer communities and forums

General Public

General Description: Individuals who are curious about cryptocurrencies but may not have prior experience.

Needs and Goals:

• Easy-to-understand platform with simple onboarding process
• Access to educational resources and tutorials
• Secure and trustworthy environment to store and manage crypto assets

Behavioral Patterns:

• Seeking guidance and support from the community
• Risk-averse approach to investing

Influencers and KOL partners

General Description: Experienced traders and crypto influencers who can attract a large following and generate significant trading volume.

Needs and Goals:

• Platform that allows them to share their trading strategies and insights with their followers
• Tools to manage their trading activities efficiently
• Opportunities to earn additional income through copy trading fees or referral programs

Behavioral Patterns:

• Active on social media and other online platforms
• Strong understanding of market trends and technical analysis
• Willing to share their knowledge and expertise with others

By attracting and supporting these individuals, Pie can enhance its platform's value proposition, attract new users, and generate additional revenue streams through copy trading fees and premium subscriptions.

Markets

This section provides a solid overview of the DeFi market, highlighting its growth and potential. Here are the key takeaways:

• Rapid Growth: DeFi has seen explosive growth in recent years, with Total Value Locked (TVL) reaching nearly $50 billion in May 2023 (almost 100x higher than 3 years prior). This surge demonstrates the increasing demand for DeFi services.
• Expanding Services: DeFi offers a growing range of financial instruments beyond just decentralized exchanges. Lending protocols, bridges, CDPs, staking, insurance, liquidity solutions, launchpads, NFT marketplaces, derivatives, and decentralized storage are just some examples. This variety reflects the desire for trustless financial services.
• Constant Innovation: The DeFi market is constantly evolving. New protocols are developed to address user needs, with cross-chain functionality being a current area of focus. Examples include Interswap leveraging Layer Zero and STON.fi building on the TON blockchain.
• High Growth Potential: The cross-chain exchange segment in DeFi has significant room for growth. Existing protocols are small, and established companies like Circle and Hashflow are actively working on cross-chain solutions. This indicates a strong future for the sector.

Overall, the industry overview paints a picture of a dynamic and rapidly evolving market with strong potential for continued growth.

Fees

Pie Exchange offers a competitive fee structure designed to maximize user profits:

• Deposits: Free
• Withdrawals: Based on network costs, ensuring transparency and fairness.
• Trading Fees: Ranging from 0.1% to 0%, depending on the trading pair and trading volume, offering significant cost savings compared to many other exchanges.

Team & Advisors

The Pie Exchange team is composed of experienced professionals with a deep understanding of blockchain technology, decentralized finance, and the unique needs of the cryptocurrency community. Drawing on the expertise of the core PizzaTon team, we are committed to delivering a cutting-edge exchange platform that meets the evolving demands of our users.

Our team includes:

• Blockchain experts with a proven track record in developing secure and scalable blockchain solutions.
• Financial professionals with extensive experience in traditional finance and digital assets.
• Experienced developers skilled in building robust and user-friendly applications.

We are also supported by a team of advisors who provide valuable insights and guidance on various aspects of the project, including:

• Blockchain technology
• Token economics
• Legal and regulatory compliance
• Business strategy

By leveraging the collective expertise of our team and advisors, we are confident in our ability to deliver a successful exchange platform.

Competition

Pie faces competition from various platforms, both centralized and decentralized, offering crypto trading services. Here's a breakdown of the competitive landscape:

Centralized Exchanges (CEXs)

• Established Players: Binance, Coinbase, Kraken, and others offer a wide range of cryptocurrencies and advanced trading features. However, they often require KYC verification and can be subject to regulatory restrictions.
• Newer CEXs: Emerging exchanges like Crypto.com provide competitive fees, user-friendly interfaces, and innovative features.

Decentralized Exchanges (DEXs)

• Layer-1 DEXs: Platforms like Uniswap and PancakeSwap offer decentralized trading, but they can be complex for new users and might have high gas fees.
• Layer-2 DEXs: Exchanges built on Layer-2 scaling solutions (e.g., Arbitrum, Optimism) offer faster and cheaper transactions, but they might have limited liquidity compared to larger DEXs.

Other Competitors

• Crypto Wallets: Wallets like MetaMask and Trust Wallet allow users to store and trade cryptocurrencies directly, but their trading features might be limited.
• DeFi Aggregators: Platforms like 1inch and 0x offer aggregated liquidity from multiple DEXs, but they might have higher fees and less user-friendly interfaces.

Pie's Competitive Advantage

Pie aims to differentiate itself from competitors by offering a user-friendly, secure, and accessible trading platform with the following advantages:

• Simplified Trading: Pie's intuitive interface and streamlined onboarding process make it easy for both beginners and experienced traders to get started.
• Centralized Security: Unlike DEXs, Pie prioritizes user security by using a centralized model with robust security measures.
• Telegram Integration: Pie's integration with Telegram allows users to trade cryptocurrencies directly within their favorite messaging app, providing a convenient and familiar experience.
• Future Innovations: Pie plans to introduce innovative features like copy trading and staking to further enhance user experience and attract a wider audience.

By focusing on these key areas, Pie aims to become a leading player in the crypto trading market and provide a superior user experience.

Category	How Pie is different	Benefit to Users
Centralized Exchanges (CEXs)	Telegram Integration - enables trading directly within a familiar messaging app.	Enhanced convenience and accessibility.
Decentralized Exchanges (DEXs)	Centralized Security: Prioritizes user security by using a centralized model with robust security measures.	Reduced risk of hacks and scams.
DeFi Aggregators	Simplified User Experience: Offers a user-friendly interface and streamlined onboarding process.	Easier to use for beginners and less technical users.
Crypto Wallets	Focused Trading Platform: Designed specifically for trading, providing a comprehensive set of features.	More efficient and specialized trading experience.
All Exchanges	Competitive Fees: Pie aims to offer competitive trading fees to maximize user profits.	Reduced trading costs and increased profitability.

Milestones & Timeline

Before the official launch of Pie, we embarked on an exciting journey to build anticipation and gather our initial community.

September 23rd, 2024: Pie Mystery Launch

The Pie Mystery contest kicked off, inviting participants on an interactive journey. Users completed a series of tasks, each earning points and propelling them up the leaderboard. This generated significant buzz and fostered a dedicated community of early adopters. The top 2,000 participants received exclusive perks, including:

• Early Access: A sneak peek into the Pie Exchange before its official launch, allowing them to explore the platform's features and functionalities.
• Exclusive Features: Unique privileges within the Pie ecosystem, potentially including access to advanced trading tools or exclusive discounts.
• Token Rewards: A substantial share (2%) of the total Pie token supply, granting significant ownership and voting rights, shaping the future of the platform.

October 23rd, 2024 (Approaching): One Month of Pie Mystery

We're thrilled to announce that the Pie Mystery contest is nearing its one-month anniversary with nearly 50,000 users participating! This incredible response highlights the strong community interest in Pie.

November 23rd, 2024: The Big Reveal!

The much-anticipated date arrives! We'll finally announce what Pie truly is, unveiling its purpose and functionalities. This will be a pivotal moment for the community, and those who correctly guessed Pie's nature will receive their points. However, the competition for the coveted top 2,000 leaderboard spots continues!

December 10th, 2024: Competition Ends - Securing the Top 2,000

This marks the final date for users to collect points and climb the leaderboard. All quests will close, locking in the top 2,000 players who will be invited to participate in exclusive events. Additionally, this is the deadline to collect any earned SBTs (Soulbound Tokens) and NFTs (Non-Fungible Tokens) associated with the contest.

December 15th, 2024: Exclusive Event for Top 2,000

Get ready for something special! The top 2,000 participants will be treated to a unique and exclusive event as a token of appreciation for their dedication and participation. This event will offer them a glimpse into the future of Pie and provide valuable insights into the platform's operation.

December 20th, 2024: Public Event - Celebrating Together

We'll host a public event to celebrate the journey so far and the upcoming launch of Pie. This event will be open to everyone, offering a chance for the entire community to come together and prepare for the exciting times ahead.

January 20th, 2025: Pie Launch! The Moment Arrives

The moment we've all been waiting for! Pie officially launches on January 20th, 2025. This signifies the culmination of extensive planning and development, and it marks the beginning of a new era for cryptocurrency trading on the TON blockchain.

Looking Ahead:

This timeline provides a glimpse into the exciting journey leading up to Pie's launch. We remain committed to keeping the community informed and engaged as we continue to develop and refine the Pie platform. We look forward to exceeding expectations and establishing Pie as a premier destination for secure and innovative crypto trading.

Marketing Strategy

Go-to-market plan

This Go-to-Market (GTM) plan outlines the strategy for launching a crypto exchange built on the TON blockchain, integrated as a mini-app within the Telegram messaging platform. The plan leverages Telegram's massive user base and TON's high-performance blockchain to provide a seamless and secure trading experience.

Target Market

• Crypto Enthusiasts and Traders: Experienced traders seeking advanced trading features and lower fees.
• Telegram Users: The vast user base of Telegram, including those new to cryptocurrencies.
• Developers: Those interested in building dApps and smart contracts on the TON blockchain.

Value Proposition

• Seamless User Experience: Trade cryptocurrencies directly within the familiar Telegram interface.
• High Performance: Benefit from TON's fast and scalable blockchain technology.
• Low Fees: Enjoy reduced transaction costs compared to traditional exchanges.
• Security: Leverage TON's robust security measures to protect user funds.
• Accessibility: Onboard new users easily through Telegram's user-friendly interface.

Marketing and Sales Strategy

Leverage Telegram's Ecosystem:

• Partner with Influencers: Collaborate with popular Telegram channels and influencers to promote the exchange.
• Utilize Telegram Bots: Create bots to provide real-time market updates, trading signals, and customer support.
• Integrate with Telegram Groups: Engage with active crypto communities on Telegram to build awareness.

Content Marketing:

• Blog and Articles: Publish informative content about cryptocurrencies, blockchain technology, and the exchange's features.
• Social Media: Actively engage on platforms like Twitter, Reddit, and LinkedIn to share updates and interact with the community.
• Video Content: Create educational videos and tutorials to explain the exchange's features and benefits.

Paid Advertising:

• Google Ads: Target users searching for crypto exchanges, blockchain, and Telegram.
• Social Media Ads: Run targeted ads on platforms like Twitter, Facebook, and Instagram.
• Influencer Marketing: Collaborate with influencers to promote the exchange to their followers.

Community Building:

• Telegram Groups: Create dedicated groups for users to discuss the exchange, ask questions, and provide feedback.
• Discord Server: Establish a Discord community for more in-depth discussions and technical support.
• Social Media Contests and Giveaways: Run contests and giveaways to incentivize user engagement and attract new users.

Product Development and Launch

• Beta Release:
  • Basic trading functionality (buy, sell, limit orders)
  • Secure wallet integration
  • Real-time market data
  • User-friendly interface
• Phase 1 Launch:
  • Soft launch to a limited user base for testing and feedback
  • Gradual rollout to a wider audience
• Phase 2 Expansion:
  • Add advanced trading features (margin trading, leverage, derivatives)
  • Integrate with other decentralized applications (dApps)
  • Explore partnerships with other projects in the TON ecosystem

Risk Management and Compliance

• Security: Implement robust security measures, including encryption, two-factor authentication, and regular security audits.
• Compliance: Adhere to relevant regulations and KYC/AML requirements.
• Risk Management: Develop a comprehensive risk management framework to identify, assess, and mitigate potential risks.

Performance Measurement and Optimization

• Key Performance Indicators (KPIs):
  • User acquisition and retention
  • Trading volume
  • Revenue
  • Customer satisfaction
• Analytics Tools: Utilize analytics tools to track user behavior, engagement, and conversion rates.
• A/B Testing: Experiment with different marketing strategies, UI/UX designs, and features to optimize user experience and conversion rates.

Pie Token Economics (Tokenomics)

The Pie Token is the fuel of the Pie Exchange ecosystem, with a total fixed supply of 20,000,000. This fixed supply is designed to mitigate inflationary pressures and potentially contribute to long-term value appreciation. The token distribution is strategically allocated to ensure the growth and sustainability of the platform:

• Initial Liquidity (9%): These tokens provide the initial liquidity for trading pairs involving the Pie Token. All proceeds from this allocation are locked to demonstrate commitment and stability.
• Pre-Sale (9%): Funds raised during the pre-sale will be directly injected into liquidity pools to further enhance trading stability and depth.
• Team (30%): This allocation is vested to incentivize the team's long-term commitment and align their interests with the project's success. A 6-month lock-up period is followed by a gradual release of 1% of the remaining team allocation each month. This ensures that the team's motivation remains tied to the long-term performance of the Pie Token.
• Fee Cashback Rewards (30%): This substantial allocation fuels the unique cashback program, rewarding traders and fostering a vibrant ecosystem. Traders can choose to pay fees with Pie Tokens or other tokens, Choosing Pie Tokens results in their complete burning, reducing the circulating supply. Selecting another token grants a cashback reward in Pie Tokens 50% of the fee value in Pie Tokens. After the initial reserve is depleted, Pie Tokens will be purchased from the open market to fund the cashback, creating consistent buy pressure.
• Staking and Farming (20%): This allocation is reserved for future staking and farming programs, which will further incentivize community participation and provide additional utility for the Pie Token. Details of these programs will be released closer to their launch date.
• Airdrop (2%): Distributed to the top 2,000 winners of Pie Mystery contest, This contest not only generated significant buzz but also fostered a dedicated community of early adopters who would play a crucial role in shaping the future of Pie. The airdrop serves to generate initial interest and broaden the reach of the Pie Exchange community.\

Tokens will be distributed among the top 2,000 as follows:\

🥇Top 300: 🥧 100,000 tokens

🥈Next 700: 🥧 150,000 tokens

🥉Remaining 1000: 🥧 150,000 tokens

Pie Token Distribution Chart

Listing

The PIE token is the core utility token of the PIE platform, designed to empower users and drive the ecosystem. This section details the strategic approach we are taking to ensure broad accessibility and liquidity for PIE. We will outline the planned listing, the rationale behind our choices, and the timeline for these listings, alongside information about the pre-sale and its softcap.

Presale

The PIE token listing will commence with a presale, offering 9% of the total supply, or 1,800,000 PIE tokens. All funds raised during the presale will be used to create liquidity pools on a Decentralized Exchange (DEX) like Ston.fi, paired with an additional 9% of the total token supply. This approach ensures immediate market availability for PIE after launch.

The presale will have a softcap of 10,000 TON. If the softcap is not reached within the designated time frame (January 20th, 2025), we will implement strategies to reach a wider audience and increase participation. Additionally, while the presale may continue even if the softcap isn't initially met, contributors will have the option to receive a refund on their investment if the softcap remains unmet.

DEX & CES Listing

The PIE token's listing strategy is designed to maximize accessibility and liquidity for our community. Given that PIE is a centralized exchange (CEX), the PIE token will be primarily listed and tradable on the PIE platform itself. This provides immediate utility for the token within its native ecosystem.

• PIE Platform Listing: The PIE token will be listed on the PIE platform immediately following the conclusion of the public token sale. This will allow users to seamlessly trade PIE against other listed assets on the exchange. This primary listing on our own platform underscores our commitment to building a strong and active community around PIE.
• DEX Listings: Following the public token sale, we will utilize the raised funds to establish liquidity pools on major Decentralized Exchanges (DEXs), such as Ston.fi. This strategic move will further enhance the accessibility of PIE and allow for decentralized trading. Listing on DEXs will provide users with alternative trading venues and contribute to a more robust and decentralized market for PIE.
• Potential Partner Exchange Listings: In addition to the PIE platform and DEX listings, we are actively exploring partnerships with other centralized exchanges. These potential listings will be pursued strategically to further expand the reach and liquidity of PIE. We will announce any confirmed partner exchange listings to our community.

Conclusion

Pie Exchange aims to redefine the centralized exchange landscape by prioritizing community governance, user experience, and innovation. By combining the benefits of blockchain technology with a user-centric approach, Pie Exchange offers a compelling alternative for traders seeking a secure, transparent, and feature-rich platform. The unique cashback rewards program, powered by the Pie Token, further strengthens the ecosystem and incentivizes participation.

Legal Disclaimer: This whitepaper is published solely to inform the community. Nothing in this whitepaper is an offer to sell, or the incentive to buy any tokens. Nothing in this whitepaper should be treated as a guarantee or promise of how the Pie business or the tokens will develop or of the utility or value of the tokens. This whitepaper outlines current plans, which are subject to change, and the success of which will depend on many factors outside Pie control, including market-based factors and factors within the cryptocurrency industries, among others.